What brand of cosmetics is the best? Inventory of hot topics on the Internet in the past 10 days
In the past 10 days, discussions about cosmetics on social platforms have continued to rise. From celebrity products to analysis of ingredient parties, consumers’ criteria for judging “best-to-use” cosmetics have become increasingly diversified. The following is structured data and analysis compiled based on the popularity of the entire network.
1. Top 5 popular cosmetic brands in the past 10 days (data source: Weibo, Xiaohongshu, Douyin)
| Ranking | Brand | Popular products | Number of discussions (10,000) |
|---|---|---|---|
| 1 | Estee Lauder | Little brown bottle essence | 28.5 |
| 2 | Lancôme | Jingchun eye cream | 22.1 |
| 3 | PROYA | Double anti-bacterial essence | 18.7 |
| 4 | L'Oreal | Note white bottle | 15.3 |
| 5 | Kerun | moisturizing cream | 12.9 |
2. The three major dimensions that consumers are most concerned about
1.Efficacy: Anti-aging (35% of discussions), moisturizing (28%), and whitening (23%) have become the core demands;
2.Cost-effectiveness: The discussion of products in the price range of 200-500 yuan increased by 40%;
3.Ingredients safe: The search volume of keywords such as "alcohol-free" and "zero stimulation" increased by 25% month-on-month.
3. In-depth analysis of popular single products
| Product name | Core advantages | Suitable for skin type | Positive rating across the entire network |
|---|---|---|---|
| Estee Lauder small brown bottle | Night repair + anti-aging | Dry skin/combination skin | 92% |
| PROYA double anti-bacterial essence | Antioxidant + anti-glycation | All skin types | 89% |
| Kerun Moisturizing Cream | Ceramide Repair | Sensitive skin | 95% |
4. Emerging Trends: The Strong Rise of Domestic Brands
The data shows,Proya, Winona, RunbaiyanThe discussion volume of domestic brands such as China increased by 67% year-on-year. Its characteristics include:
• Application of patented ingredients (such as ectoine, ergothioneine)
• Laboratory-level R&D endorsement
• Formula design more suitable for Asian skin types
5. Expert advice: How to choose the “best” cosmetics?
1.Test skin type first: Determine skin type through professional APP or instrument;
2.Look at the ingredient list: Avoid containing allergenic ingredients (such as alcohol, fragrance);
3.Trial experience: Give priority to purchasing samples to test tolerance;
4.Seasonal adaptation: Focus on moisturizing in winter and oil control in summer.
Conclusion: The criteria for "best to use" cosmetics vary from person to person. It is recommended that you choose rationally based on your own needs and actual product measurement data. Only by continuing to pay attention to ingredient innovation and real user feedback can you find a skin care solution that truly suits you.
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