What Colors Men Wear in Summer: Analysis of Hot Summer Trends 2024
With the arrival of summer, men's clothing has become a hot topic. Based on search data and social media discussions across the Internet in the past 10 days, we have compiled the most popular color trends and matching suggestions for men in the summer of 2024 to help you look refreshing and fashionable in the hot summer.
1. Top 5 popular colors for men in summer 2024

| Ranking | color | popularity index | Matching suggestions |
|---|---|---|---|
| 1 | mint green | ★★★★★ | Pair with white shorts or light-colored jeans |
| 2 | sky blue | ★★★★☆ | Create a classic combination with khaki pants |
| 3 | cream white | ★★★★☆ | All-white look or contrast with dark colors |
| 4 | coral orange | ★★★☆☆ | Use as decorative color in small areas |
| 5 | light gray | ★★★☆☆ | Suitable for both business and leisure |
2. Key factors in color selection
1.Skin color matching:Cool skin tones are suitable for blues and greens; warm skin tones are more suitable for corals and creams.
2.Occasion requirements:The light gray + white combination is recommended for business occasions; for leisure and vacation, you can choose bright mint green or coral orange.
3.Climate adaptation:In the hot and humid areas of the south, you should choose light colors; in the dry areas of the north, you can try slightly darker colors.
3. Celebrity Street Photography Color Inspiration
| star | Matching demonstration | Number of likes |
|---|---|---|
| Wang Yibo | Mint green shirt + white casual pants | 1.52 million |
| Li Xian | Sky blue polo shirt + khaki shorts | 980,000 |
| Bai Jingting | All cream white suit | 870,000 |
4. Practical matching skills
1.Color ratio:The optimal proportion is 60% main color, 30% auxiliary color, and 10% embellishment color.
2.Material selection:In summer, cotton, linen, and linen materials with good breathability are recommended, and light colors enhance the texture.
3.Pattern matching:Solid colors are the safest, followed by stripes. Be cautious when printing large areas.
5. Consumer purchase data reference
| E-commerce platform | best selling colors | monthly sales |
|---|---|---|
| Tmall | sky blue | 280,000 pieces |
| Jingdong | mint green | 190,000 pieces |
| gain something | cream white | 150,000 pieces |
6. Suggestions from professional designers
1. Avoid wearing more than three colors all over your body to keep your vision fresh.
2. Bright colors are best displayed in a small area through accessories (hats, belts, etc.).
3. Men in the workplace can choose the classic combination of "light blue shirt + dark gray trousers", which is professional but not boring.
7. Forecast of future trends
According to the analysis of fashion institutions, the following may be popular in the second half of the year:
1. Washed denim blue
2. Vanilla yellow
3. Gray pink
It is recommended to pay attention to these emerging colors in advance to prepare for autumn wear.
Summary: In the summer of 2024, fresh and bright colors will be the mainstream for men’s wear, with mint green, sky blue and cream white becoming the most popular choices. Through reasonable color matching and material selection, every man can find a summer look that suits him.
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