What dolls are popular this year? The most popular trends on the Internet revealed
As fashion culture continues to evolve, the popularity of dolls as collectibles and fashion items continues to rise. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the most popular doll trends in 2024 and display key information through structured data.
1. Overview of doll fashion trends in 2024
According to social media platforms and e-commerce data, the doll market this year shows the following characteristics:
| Ranking | Figure type | heat index | Representative brand/IP |
|---|---|---|---|
| 1 | retro electronic pet | 98 | Tamagotchi replica |
| 2 | Blind box trendy toys | 95 | POP MART、52TOYS |
| 3 | Film and television co-branded models | 90 | Barbie movie series, Ultraman |
| 4 | healing plush | 88 | Jellycat, Disney |
| 5 | National culture and creativity | 85 | Forbidden City Cultural Creativity and Dunhuang Co-branded |
2. In-depth analysis of popular doll types
1. Retro electronic pets make a strong return
The electronic pet machines that were popular in the 1990s have experienced an explosive renaissance this year, especially the replica version of Tamagotchi launched by Japan's Bandai, which triggered a "Yeqinghui" craze on social media. Data shows that the number of reads of related topics on Weibo has exceeded 300 million.
2. The blind box economy continues to be booming
Blind box trendy toys are still the main force in the market, among which POP MART's newly launched "Temperature Series" and 52TOYS's "Panda Rolling" have become phenomenal products. The following is a comparison of recent sales:
| brand | Series name | Weekly sales (10,000 pieces) | Premium range |
|---|---|---|---|
| POP MART | Temperature series | 12.5 | 30%-50% |
| 52TOYS | Panda Gungun | 8.2 | 15%-25% |
3. Film and television IP drives collection craze
With the popularity of the "Barbie" live-action movie, sales of related peripheral dolls increased by 300% year-on-year. The Ultraman series has also ushered in a second spring with the release of the new theatrical version, among which the "Tiga 25th Anniversary Edition" has become a new favorite among collectors.
3. Consumer Behavior Data Analysis
Through monitoring e-commerce platforms and social media, we found that doll consumption exhibits the following characteristics:
| consumer group | Proportion | Preference type | Average consumption (yuan) |
|---|---|---|---|
| Generation Z | 45% | Blind box trendy toys | 200-500 |
| Millennials | 35% | retro electronics | 300-800 |
| parent-child family | 15% | healing plush | 100-300 |
| collectors | 5% | Limited co-branding | 1000+ |
4. Forecast of future trends
Based on the current market trend, we predict that the doll market will show the following trends in the second half of the year:
1.AI interactive dollIt will become a new trend, and many brands have revealed that they will launch products with voice interaction functions.
2.sustainable materialsWider applications and increased attention to environmentally friendly themed dolls
3.Metaverse linkageAccelerating, the bundled sales model of digital collections and physical dolls is gradually maturing.
5. Purchase suggestions
For consumers who want to buy popular dolls, we recommend:
1. Pay attention to the brand’s official channels and avoid buying high-priced second-hand products.
2. Consume rationally and be wary of speculation
3. When choosing a limited edition with collectible value, be careful to identify the authenticity.
From the above analysis, it can be seen that the doll market in 2024 has not only continued the popularity of the blind box economy, but also ushered in the return of the retro trend. Whether you are a young person pursuing fashion or an adult with nostalgic feelings, you can find your favorite choice in this year's doll market.
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